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Privacy

Data We Collect

Last updated: July 2026 · Lucky 7 Entertainment LLC.

This page explains exactly what data we collect, when we collect it, and why — in plain English. You can manage or opt out of non-essential data collection in your account settings.


1. Account Data

When you create a Lucky 7 account, we store:

DataPurposeBasisRetention
Email addressAccount login, transactional emailsRequired — account cannot function without itNever
Display nameShown on your profileRequiredNever
Password hashAuthenticate you (scrypt — we never store your raw password)RequiredNever
Date of birth (age range only)Enforce age requirements (13+, 16+ for merch)Required90 days after account deletion
Email verified flagConfirm you own the email addressRequiredNever
Account creation dateFraud prevention, account historyRequiredNever
Discord ID / usernameLinked Discord account (only if you connect it)Optional — you choose to linkImmediately on unlink
Roblox ID / usernameLinked Roblox account (only if you link in-game)Optional — you choose to linkImmediately on unlink

2. Session & Security Data

Each time you sign in, we record:

DataPurposeBasisRetention
IP addressFraud detection, brute-force protection, security emailsSecurity — required for account protection30 days (with your session)
City & country (derived from IP)Shown in your Security tab so you can spot unauthorized loginsSecurity — can be disabled in account settings30 days (with your session)
Browser & OS (from User-Agent)Shown in your Security tab ("Chrome 124 on Windows 11")Security — can be disabled in account settings30 days (with your session)
Sign-in timestampSession management, security alertsRequired30 days (with your session)

Under 18? We still collect IP, city/country, and browser for security purposes — these are needed to protect your account. We do not use them for marketing or analytics.

3. Submissions You Make

When you voluntarily submit content:

DataPurposeBasisRetention
Appeal contentProcess your appealYou submit it — required to process your requestUntil resolved or 2 years
Fan art submissionsDisplay in our fan art gallery (with your permission)VoluntaryUntil you request removal
Support ticketsRespond to your issueYou submit it — required to help youUntil resolved or 1 year
Player reportsReview reported behaviourYou submit it — required to act on your report90 days after resolution
Career applicationsReview your applicationYou submit it — required to consider you1 year or until you request deletion
Bug reportsFix the bugYou submit it1 year after fix
Contact messagesRespond to your messageYou submit it1 year

4. In-Game Data (Roblox)

Our games run on Roblox. Roblox handles most data collection for in-game activity under their own Privacy Policy. We additionally collect:

DataPurposeBasisRetention
Roblox user IDLink your Roblox account to L7 account, verify group membershipOptional — you choose to linkOn unlink or account deletion
Anti-cheat eventsDetect and action cheating/exploitingGame security90 days
Link codes (temporary)Verify your Roblox identity in-gameGenerated per-request, used onceExpires in 10 minutes

5. What We Do Not Collect

  • We do not run advertising trackers or sell your data
  • We do not use cookies for analytics (no Google Analytics, no Facebook Pixel)
  • We do not store your raw password — only a salted hash
  • We do not store your exact date of birth — only age-derived flags (is minor, needs parental consent)
  • We do not collect payment card details — payments go through Whop or Roblox directly
  • We do not share data with third parties except as required to operate (Resend for email, Upstash for storage, Vercel for hosting, Roblox for game data)

6. Children & Minors

We do not knowingly collect data from children under 13. If you are under 13, you cannot create an account, and any attempt to do so will result in your email being blocked from signup for 48 hours.

If you are 13–17 (a minor), we collect only what is strictly necessary to operate your account and keep it secure. We do not use your data for marketing, analytics, or profiling.

Users under 16 require parental consent to place merch orders.

7. How Long We Keep It

Active account data is kept for as long as your account exists. When you delete your account, your email is flagged for 90 days to prevent re-registration issues, then purged. Session data (IP, browser, city) is deleted after 30 days. You can request full deletion at any time via our Data Request page.

8. Your Controls

Disable location & browser tracking
Account Settings → Security → uncheck "Record location and browser on sign-in"
See all active sessions
Account → Security tab → Active Sessions
Delete your account
Account → Settings → Delete Account
Request a data export
/data-request → "Export my data"
Request full erasure
/data-request → "Delete all my data"
Contact us
support@lucky7entertainment.com

Questions? Email support@lucky7entertainment.com or visit our full Privacy Policy.